FACE SERUMS

Who it's for

Serums are for individuals looking to target specific skincare concerns with highly concentrated and fast-absorbing formulas, whether it's fine lines, hyperpigmentation, or hydration.

What to look for

Before purchasing a serum, consider your skin type and specific concerns to choose one with appropriate ingredients (e.g., hyaluronic acid for hydration, vitamin C for brightening, etc.), check for potential allergens or irritants if you have sensitive skin, and ensure the serum is formulated to complement your existing skincare routine, applying it before moisturizer or sunscreen as needed.